Formula Drift Long Beach 2013: The Women of SPOCOM

For over half a decade, SPOCOM has been a dominating force in automotive lifestyle entertainment, known as one of the most prestigious import showcase circuits to have organized at least one major venue production each year within the last six seasons.  Along with this established presence lies a tradition of consistent and dedicated involvement within all sectors of their scene and industry, the fundamental reason why the brand has such an expansive impact on the broad-based automotive culture today.  In regards to the Formula Drift circuit, the thrill associated within the sport of drifting is often well reciprocated within a passion for the automotive lifestyle, and in this relationship SPOCOM has always found a place within the Formula Drift tour as a recurring live brand supporter upon their event grounds throughout the years.  As the automotive element is often well represented already, SPOCOM often relies on defining that fundamental feature which has driven much of is popularity and success throughout its history, a unique quality well exemplified within the form and grace of some of the leading modeling personalities within the import and automotive scene.  It’s these amazing promotional professionals who would do much to maximize the enthusiasm and excitement of a big season opening extravaganza even into the waning hours of the event.  After all, the Streets of Long Beach just seem all the more invigorating when the ladies of SPOCOM come over for a visit.

Formula Drift Long Beach 2013: A Slammed Society Filled with Models

 

 

The Formula Drift circuit provides fans many opportunities of effectively engrossing themselves within the drama, spectacle and culture of the biggest drifting sports extravaganza of the United States.  Much of the drama naturally originates upon the specific event’s official course and track, where the top professionals of competitive drift would do battle, matching their speed, precision and showmanship against the talents of other skilled drivers willing to take their aspired spot upon a featured podium.  Furthermore, the thrill of a spectacle can come from anywhere within a hybrid vendor and pit area layout, which is organized to maximize attendee exposure towards brands and talented figures that comprise the elite of the popular drifting competitive scene.  When it comes to culture, however, Formula Drift is essentially driven by an affection for style, a passion born fundamentally from a dedication toward the vehicles themselves.  Therefore, in order to showcase this element of enthusiasm for the lifestyle, Formula Drift has regularly enlisted the assistance of Fatlace, a brand with an affinity for the car culture itself, to hold its Slammed Society car show in conjunction with the other features of the event.  Such has often influenced the decision of many of the import scene’s hottest young talents to attend the circuit’s season opening festivities.

Formula Drift Long Beach 2013: Mely G and the Girls

 

 

As the last reigning Miss Formula Drift of the current era, the lovely Melyssa Grace has symbolized that passion and enthusiasm that has been synonymous with the sport of drifting since her crowning in 2010, an honor not solely contained within the sophistication and charm of her presence but also by the example that she has provided to her fans throughout the years.  After all, Melyssa doesn’t just represent the drifting culture.  She actually lives it, having trained and honed her craft through many years of dedication towards the competitive technique and style, experiencing the action behind the wheel as a true avid enthusiast of the phenomenon.  At the Formula Drift season opener of 2013, she would return once again to the Streets of Long Beach to help promote the sport she has

so dearly loved throughout her career.   This time, however, she would utilize the concept and personality of her own appropriately named brand, Mely G Race, effectively enticing the masses with thrilling high definition cinematics in the background, a tantalizing personal vehicle display in the foreground, and a few of the hottest modeling talents of the automotive scene within those captivating spaces in between.

Formula Drift Long Beach 2013: Ladies of the American Drifting Scene

 

The technique of drifting is a style derived within the competitive automotive circuits of Japan, only to be have been adopted relatively recently within the motorsports lifestyle of North America.  Such has lead to the connection of two distinct cultures through a common passion for sport.  Though the predominant American automotive showcase culture and the nation’s drifting scene share a thematic kinship through both passion and style, there also lies certain independent, defining elements of each environment that seem to differentiate each experience within their own particular features and merits.  Therefore, the Formula Drift series effectively offers fans from all around the world the opportunity to immerse themselves within a truly unique entertainment

package that interprets those intriguing competitive concepts and live spectacles into a flavor and feel all its own.  It might be the locales.  It could be the brands.  In regards to the modeling industry, it could very well be the rich conglomeration of talent who may or many not be know as series regulars within the prevailing scene.  At the 2013 Formula Drift Long Beach extravaganza, these special appearances would play a significant role in establishing the atmosphere of prestige and significance for the biggest drifting circuit active in the North American continent.

Formula Drift Long Beach 2013 SPOTLIGHT: Emma Rose

 

Emma Rose continues to expand her presence within the live automotive showcase sector after a fantastic 2012 debut year as one of the season’s promising breakout personalities.  Sweetly alluring in brilliant expressive grace framed upon rich passionate poise, this vibrant young talent always beams with an intoxicating visual charisma that is immersing in adorability while captivating in enrapturing sensual form.  Its within such stylistic dimension that has allowed her to become one of the more visible live event talents within various show circuits while establishing herself as a primary promotional figure for car culture enthusiast group, its JDM yo.  Perhaps, many still remember her first major appearance during Wekfest LA 2012, where she would introduce herself to the scene while wandering the event grounds, eventually stopping by a SSR Wheels Booth to take in the expert craftsmanship of their sleek conceptions of quality tested wheel products.  Fast forward to the 2013 season, acting as SSR Wheel’s official Formula Drift Long Beach brand representative for duration of the sporting festivities, Emma has effectively elevated her stature within the promotional world, a perceivable trend within her young career which may continue into the foreseeable future.

Formula Drift Long Beach 2013: GT Channel and the Women of Motorsports

Media is an essential element to the popular progression of any activity, event or sport.  Though the name and prestige of a sports circuit like Formula Drift often effectively captures and sustains demand from a fundamental segment of enthusiasts who frequent the scenes due to a brand’s proximity and stature, established and alternative media outlets often bring the concept, style and spirit of a sport into the grasp of entirely new audiences, expanding a competitive organization’s sphere of influence upon a varied international and multicultural market.  GT Channel is one such news source, which has dedicated its resources to providing an in depth perspective into the motorsports world, utilizing quality interviews and on-track footage to get a fan up-close and personal with the sports they love.  At Formula Drift Long Beach 2013, such a programming emphasis was further exemplified through their choice of promotional figures, personalities who have effectively involved themselves within the motorsports scene throughout the years in one form or another.

Formula Drift Long Beach 2013: These Girls Got Team Spirit

 

At first glance, the sport of drifting can resemble something quite individualistic.  Taking notice of the competition format, it’s basically a driver alone in his car against everyone else.  It’s one will versus the other’s ambitions.  It’s a head-to-head battle where one is proclaimed a victor and the other is eventually eliminated from the conversation.  Beyond the surface however lies an intricate support system effectively backing each vehicle unit and driver, composed of brands, sponsors and suppliers excited to see their products and services put to the test and prevail upon a prestigious world stage.  It’s within this team dynamic that each of these individuals and companies correspond and correlate into something quite magnificent such as a major championship title.  Upon the Formula Drift Long

Beach event grounds, the theme of collaboration would continue to be a major defining factor of the event experience, well exemplified by a couple of unique teams from varying fields of experience who through their common spirit and enthusiasm got everyone pumped with a potent dose of team spirit.

Formula Drift Long Beach 2013: Women that Make You Look Twice

 

With hundreds of people wandering around to various attractions and numerous competition cars traveling to and from the tracks, the grounds of Formula Drift Long Beach can be quite overwhelming in activity.  Because of the packed scheduling of a season opening competition and the volume of fans in attendance, there is often a noticeable and consistent shift in the flow and character of the event creating the dilemma of unpredictability, which could impede in the pursuit of experiencing every aspect of the show effectively.  Such conditions. however, provide for the element of adventure, after all.  In the same way a well placed curve upon a course provides the intrigue and suspense for a competitive moment, one can never be sure what’s around the next corner while walking aimlessly in search for some extra excitement.  It might be the same exact scene.  It might be nothing at all.  It might be a skating half pipe.  It could even be that porta potty section you’ve been wondering about.  But then, one could get a little bit lucky and perhaps find something or someone quite intriguing, drawn by the personality and style that makes one feel good about looking twice and patiently waiting.

Formula Drift Long Beach 2013: Nitto Tire’s Cover Girls

 

The Nitto Tires team has been a consistent presence upon the Formula Drift event grounds, acting as a major sponsor and participant within the circuit for many years.  Such a lasting relationship may very well have been born from a congruency in spirit between the two entities.  As Formula Drift did much to expand the once underground drifting craze into a popular nationwide phenomenon, Nitto Tires also finds merit in introducing something new to its particular market.  Through a strong dedication towards innovation and high technology research, the company prides itself in developing some of the most unique and effective conceptions of tire engineering and design, created

specifically to appeal to an automotive enthusiast’s preferences for style and high performance.  Such a brand culture, however, is not solely limited toward the nature and content of their product but also translates to the quality and character of their chosen representation.  With a renowned reputation of standing out from a crowd while finding themselves in the middle of a huge one during the Formula Drift Long Beach event, there was really no better way to achieve the desired effect then to have a couple of beautiful magazine cover girls smiling beside their banners.

Formula Drift Long Beach 2013: Everybody Loves Umbrella Girls

 

Though the competitors of the Formula Drift circuit are well renowned for undertaking some of the bravest and most daring feats in automotive sports today, they apparently are still under the mercy of the natural elements and, therefore, often rely on the assistance of certain special attendants to effectively shield them from those harsh rays and drizzle from above.  At least, that’s the perceived theory behind the designation of these uniformed ladies as umbrella girls.  However, even without their protective brand-named accessories, their role becomes no less important as the primary ambassadors of hospitality for the visiting crowds of Formula Drift Long Beach.  These beauty queens, scene superstars, and published models are in many ways the main attractions of the event themselves, having become a symbol of the identity and culture of the drifting lifestyle and scene.  Quite consistently throughout all seasons, they have been able to draw fans in droves toward their areas during competition intermission periods, offering fans special opportunities to meet and greet them in person with the added incentive of receiving signed photo memorabilia to assist them further in cherishing those fond moments.  As they have dedicated themselves in service and support for their company drivers, they have similarly committed themselves towards the enrichment of the general event experience, providing goodwill and enthusiasm to any fan or enthusiast within their effective scope of influence.

Formula Drift Long Beach 2013: Performance Parts and Models Stealing Hearts

 

There are many things that go into creating an effective, finely tuned competitive sports vehicle, as certain systems have to be in place to sustain optimal performance at all times.  For example, efficient cooling mechanisms need to be in place to compensate for the excessive strain and inertia due to continuous, non-stop action, while reliable powertrain systems are necessary to effectively distribute energy and force into those essential components of operation.  In many ways, these automotive engineering concepts find organizational significance through the activities and processes observed within a Formula Drift live event atmosphere.  While the track may provide for the highly anticipated featured attractions, intermissions in action often leave fans wandering in search for different forms of diversion, and so the event has to effectively shift gears in a way as to keep the overall energy and enthusiasm of the environment at an adequate level to prepare the audience for the upcoming featured segments of competition.  Similar to the way those necessary parts and components keep a vehicle operating, live event personalities and brand ambassadors do much to keep the cycle of entertainment flowing and functioning in order to make the event experience in its entirety enjoyable for everyone involved.

Formula Drift Long Beach 2013: Driven Women for Drive M7

 

 

Drive M7 is more than a reference to a particular profession, service or passion but could in a way ask that one all important question.  What drives someone to reach for something greater?  Perhaps, it was through this same internal exploration that inspired a company like M7 Japan to create its own fine line of high quality automotive parts, an effort nurtured through dedication and will to develop purpose from knowhow and a reality from an idea.  Such examination is a part of the common processes of living, and so, its only natural for concepts and formulas to expand into different avenues and modes of implementation.  This progression is well exemplified by M7 Japan’s development of the Drive M7 energy drink products, a new take on their emphasis upon action-packed performance, now effectively translated towards the efficiency of the human body.  Upon the Streets of Long Beach, the M7 team would present their official beverage brand to the public once again to ask that same question to those aspiring superstars of the future who where at the moment enjoying with their friends and family upon the grounds of the 2013 Formula Drift season opener.  A duo of promising young talents who have shown their drive within the highly competitive industry of modeling would effectively act as visual aids to the overall message of the brand, conveying in their own ways its fundamental, underlying theme to a captivated mass audience.

Formula Drift Long Beach 2013: The NOS Girls Bring the Energy

NOS Energy Drink is a leading producer of energy-boosting beverage products, driven by a strong passion for high performance and adventure, a brand culture well exemplified through its various partnerships and sponsorships within the motorsports world today.  The company has developed a solid history with the Formula Drift series over the past few years, effectively becoming one the circuit’s most recognized and beloved brands within its category.  The major factor of their success has always been their dedicated service toward the fans.  People could be struggling under scorching, unbearable conditions or seemingly dazed within a sensory stupor from the gloom and chill of the uncooperative weather.  There’s often been one obvious solution for all these situations and circumstances.  They just have to get one of those free NOS Energy Drink product samples.  The best method to achieve such a task has always been to ask the nearest attending NOS Girls within the vicinity, many of whom would do much to refresh and reinvigorate moods already through the pure charm and charisma they so often contribute toward the overall event experience.

Formula Drift Long Beach 2013: Promo Girls Everywhere

 

As the season opening spectacular of a prestigious sports circuit that attracts the best drifters from all around the world, the Formula Drift Round One event in Long Beach truly has the potential to inspire and entertain an international audience.  Vendors participating in the event often notice a unique opportunity to showcase their own sense of individualism and identity, hoping to capture the affection of the diverse crowds from numerous opposing brands and differing attractions active around their immediate vicinity.  It’s true that they often find their unique voice within the concept and theme of their booth displays, but such is also well influenced by the character and expression of their live representation.  Depending on the look, style, or attitude they would be attempting to convey toward a mass audience, various organizations around the grounds would utilize the talents of modeling industry professionals from various scenes, genres and specialties to provide unique insight into their company culture and brand.

Formula Drift Long Beach 2013: Grounds Report

Is it the rush and grit of competition?  Is it the enveloping mist of burnt gravel and rubber?  Is it the tension and excitement expressed by the demonstrative crowds?  Perhaps, it’s the appeal of such an intriguing sensory combination, set within one of California’s most famed coastal cities.  Whatever one may conclude to be a defining element of his or her experience, everyone can agree that the annual first round competition of the Formula Drift series upon the streets of Long Beach has always provided a spectator with some of the most memorable, thrilling moments within the realm of automotive sports.  As the premier drifting circuit in North America, Formula Drift attracts an international roster of the most talented drivers, eager to test their skills against others within their field at a prestigious world stage, where they hope to gain recognition as the very best at what they do.  With these top professional drivers come some of the

biggest brands in sports promotion, proudly attaching themselves upon names and figures that could hoist a major competitive trophy alongside their banner at any given day.  For this reason, Formula Drift is essentially one of the automotive scene’s growing marketing arenas, which in turn, nurtures and sustains a significant modeling industry presence upon the event grounds year after year.  Though quite content with allowing drivers to bask in their well-deserved limelight, it’s hard to deny the impact that these professional promotional personalities have had upon the Formula Drift series, effectively acting as a primary show contributors throughout the circuit’s history.

Progressive International Motorcycle Show of Long Beach 2012: Wrap-up

Coverage of the Progressive International Motorcycle Show has now concluded. Exclusive shots of the hottest motorcycles of the show can now be found on www.autoshowevents.com. Go direct by clicking the preview picture now.

Progressive International Motorcycle Show of Long Beach 2012: Ducati Takes The Podium (Part 3)

With the Ducati Fashion Show nearing its conclusion, the energy intensified. Through splendid action-packed choreography, the Ducati team exemplified in dramatic, rhythmic unison the action, intensity and flare that their brand fundamentally signified, keeping the enthused audience upon the edge of the seats until the eventual final curtain call. But before that, the performers honored the crowds with a hearty applause to show their appreciation for the people’s gracious enthusiasm and support. When it came for the audience to do the same, a few members of the Ducati team made sure that they had something to remember them by, performing dynamic signature solos, which intrigued and dazzled the mind.

Progressive International Motorcycle Show of Long Beach 2012: Ducati Takes The Podium (Part 2)

The Ducati fashion segment during the Progressive International Motorcycle Show of Long Beach was a multi-talented presentation of scintillatingly emotive elements that provided for a truly exquisite visual experience. To compliment Ducati’s chicly vibrant active wear line, the Ducati team approached the stage with bold unison of sound and body, utilizing dynamic pauses and bursts of movement that orchestrated an order and sophistication into their thematic framework. Then suddenly, several climactic feats would take center stage, creating drama within passionate interpretive interplay while inspiring suspense through insane acrobatic precision.

 

Progressive International Motorcycle Show of Long Beach 2012: Ducati Takes The Podium (Part 1)

Ducati is not only a leading innovator of sports-inspired engineering and design. The company is also a passionate promoter of a distinct lifestyle, a way of living dedicated to a pursuit for performance exhilarated by style. In order to complete the experience for their visitors and guests at the Progressive International Motorcycle Show, the Ducati team invaded the event’s main stage, the Podium, for a special segment extravaganza featuring the fashions of Ducati.  The following is a chronological look at how it all went down.

Progressive International Motorcycle Show of Long Beach 2012: The Talent Rundown (Part 5)

 

---

Southern California Motorcycles

---

The Brea based dealer, Southern California Motorcycles, offers an all-inclusive inventory of the finest manufactured brand models, products and accessories, suited to satisfy the needs and preferences of any dedicated rider and enthusiast.  Especially within the live event showcase circuits, one can’t help but to be satisfied about the quality of customer service that they provide.