Formula Drift Long Beach 2013: Nitto Tire’s Cover Girls

 

The Nitto Tires team has been a consistent presence upon the Formula Drift event grounds, acting as a major sponsor and participant within the circuit for many years.  Such a lasting relationship may very well have been born from a congruency in spirit between the two entities.  As Formula Drift did much to expand the once underground drifting craze into a popular nationwide phenomenon, Nitto Tires also finds merit in introducing something new to its particular market.  Through a strong dedication towards innovation and high technology research, the company prides itself in developing some of the most unique and effective conceptions of tire engineering and design, created

specifically to appeal to an automotive enthusiast’s preferences for style and high performance.  Such a brand culture, however, is not solely limited toward the nature and content of their product but also translates to the quality and character of their chosen representation.  With a renowned reputation of standing out from a crowd while finding themselves in the middle of a huge one during the Formula Drift Long Beach event, there was really no better way to achieve the desired effect then to have a couple of beautiful magazine cover girls smiling beside their banners.