Hot Import Nights would return upon the grounds of the Auto Club Speedway for what some might have come to consider as the effective sequel to the HIN Fontana spectacular held upon the same venue earlier in the year. Because of the success of its last outing upon the famed event grounds with expectations naturally running high for its second coming, company organizers felt the need to bring something additionally intriguing to their loyal Southern California fans, namely the WDRIFT America competition, which would run in conjunction with the car culture entertainment elements that regularly dominate their programs. However, with a major INDYCAR presence active throughout the same day, there is a certain risk of the audience getting lost within the sensory spectacles presented to them upon the entirety of such a dynamic environment. With this understanding, the role of promotional models within the scope of presentation becomes all that more significant towards providing that essential direction and cohesion upon a show floor. The strategy was quite easily discernable with a vast majority of these promotional teams packed into the spaces immediately adjacent to the entrance, even as a thrilling expanse of California’s most alluring modified vehicles and custom cars would lie beyond towards other intriguing options of entertainment. The message was simple. It’s personality that drives this live event mechanism in many ways, providing information and moments of inspiration, in which to influence a complete realization of the fundamental spirit and nature of each level and facet of the extravaganza. |
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Coverage of HIN WDRIFT Fontana 2013 continues next…
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