![]() | With its established setting upon one of the premier entertainment destinations of Southern California, the OC Auto Show at the Anaheim Convention Center can pose quite a challenge to even the most prominent of brands, as it pertains to capturing that attention needed to keep an audience entertained and interested within the scope of its displays. Of course, avid aficionados for certain styles of vehicles need no introduction to the concepts and designs that innately play to their particular fancies. However, the opportunity of drawing one’s attention, despite the absence of any prior affection towards a particular product, is what truly provides the catalyst towards effective brand name growth. Therefore, providing added intrigue to the character of a display is extremely important towards attracting a brand new audience or fan base. It could be as simple as the presented information on the description plaque, effectively orated and elaborated in the confidence and assurance of technical savvy. It might even be a certain amiability and charm, which intuitively influences that sudden urge to interact and communicate. Thus, in many ways, having a knowledgeable and beautiful promotional figure on hand does present a unique advantage upon even the most hectic of situations, presenting a captivating combination of sensory quality that is all the more impossible to resist. |
October 29, 2013
OC Auto Show 2013: Spokesmodels Drawing All the Attention
October 28, 2013
OC Auto Show 2013: Floor Report

As the summer would eventually fade into the dawn of a splendid autumn atmosphere, the automotive scene would likewise undergo a transition in tone towards the structure and formality of its celebrated indoor season, a time of the year when the major consumer trade shows reign as the predominating attractions of live event entertainment. For many enthusiasts in the Southern California region, the first days of October have always been considered the effective start of such an exciting period on the calendar, primarily due to the impact that the Orange County Auto Show consistently affects upon the community and industry. Well celebrated as the premier automotive extravaganza of Anaheim, California, the OC Auto Show would proudly feature the most prominent luxury sedan, SUV, and sports car manufacturers in the world in addition to some familiar entities and brands that have earned a level of prominence within the custom car scenes. Because of the scope and grandeur of the show and program, the role of spokesmodels have become all the more significant to the experience throughout the years, as their keen product knowledge and sophistication would often provide for that added depth and intrigue within the constructs of any featured presentation.
August 20, 2013
SPOCOM Anaheim 2013: Bikini Girls on the Main Stage
![]() | Interestingly enough, one of the most celebrated segments of the SPOCOM Anaheim showcase extravaganza doesn’t seem to actually pertain to the concept or design of custom cars and modified vehicles. No one seems to have a complaint, however, as year after year, the most alluring figures within the import and glamour scenes have been known to contribute their personalities and ambitions upon the event’s featured main stage to compete in what has become a tradition within the popular car culture festival, namely the annual SPOCOM Anaheim Bikini Contest. Though primarily organized for the entertainment of fans and enthusiasts in attendance, the competition has in a ways become a litmus test for aspiring talent in moving towards that next step within their young careers. With established personalities like Alexia Cortez, Maya Michelle Rew, and Raquel Estrella recognized as top contenders of the segment in previous years, there is adequate evidence to suggest that a fine performance upon this premier platform brings with it a certain level of recognition from the automotive industry in general. This year’s pageant roster would be composed of a whole new cast of enthusiastic hopefuls, however, providing even more suspense as to who would effectively step up and rise from amongst the rest as potentially the next big thing in promotional modeling. |
August 19, 2013
SPOCOM Anaheim 2013: Running into the Ladies
![]() | A major automotive showcase extravaganza like SPOCOM Anaheim presents a variety of visual spectacles that can effectively attract an audience from several different directions all at once, often making any coherent process of navigation throughout the show floor seemingly impractical within the guidance of pure passion and sensory intrigue. In many instances, people might be seen crossing set paths in a half trance, captivated in the flare and detail of a performance engineered custom car or stunning luxury modified vehicle. Then, perhaps, a sudden announcement from the main stage speakers prompts the crowds to wander off to yet another area for the next installment of the night’s scheduled program. It’s through this tug and pull of enticing forces that fundamentally exemplifies the solid entertainment mechanism within the SPOCOM event production, a dimension and quality to this particular extravaganza that has sustained its brand’s reputation as a premier car culture festival for seven years. Within the joyous chaos of it all, one never knows who might actually be encountered within any given point in time, thus infusing an element of surprise within any particular moment. Upon a show floor significantly composed of the import scene’s modeling elite, such chance and opportunity often provides for those memorable highlights that can define an entire experience. |
August 18, 2013
SPOCOM Anaheim 2013: Car Culture Girls of the Present and Future
![]() | The annual SPOCOM showcase spectacular at the Anaheim Convention Center is one of the most comprehensive manifestations of the popular automotive culture in the United States. With custom cars of all makes and models proudly showcased upon its show floor along with displays from a variety of aftermarket parts and service providers willing and able to cater to the needs of any modified vehicle, the options for entertainment and information are indeed vast throughout the scope of presentation within the event itself. After all, the people behind the SPOCOM Anaheim spectacular have always dedicated themselves to creating an experience that is essentially larger than life in order to truly emphasize the significance of their production to both professionals and enthusiasts alike. With this in mind, the show circuit has always found it pertinent to translate this same grandeur and prestige within the personalities that represent the company upon its show floor, in many ways highlighting their simultaneous emphasis upon the beauty and art that compliments a lifestyle of ingenuity. Therefore, by consistently inviting many of the import scene’s most promising and accomplished promotional talents to their annual celebration, SPOCOM has also quite effectively positioned itself to provide intriguing insight into the present and future of the dynamic modeling field within its program. |
August 17, 2013
SPOCOM Anaheim 2013: Spokesmodel Charisma
![]() | An environment adorned with the finest modified vehicles and the most stunning custom car displays is often quite a spectacle already, especially when taken with the beat of blasting amps and action-packed sound that would define the atmosphere of the SPOCOM Anaheim showcase extravaganza. It’s a celebration of a culture, after all, a grand party catering to the thrills of the automotive lifestyle, which through its span and magnitude might cause one to get lost in the sensory euphoria of the moment. With that said, it takes certain kinds of entertainers to effectively compliment such conditions or, perhaps, to even go so far as to overcome all other presented attractions to find distinction within an audience’s memory. With a significant portion of their production focused upon the depth of talent currently active within the import modeling scene, the organizers of the SPOCOM showcase circuit knew that they would have to rely on the industry’s most spirited personalities to effectively anchor this significant feature of their program. These official spokesmodels, well experienced within various promotional duties and campaigns throughout their careers, would effectively tackle such a task, presenting additional value to the experience through a quality of charisma that essentially nurtured consistent attention from the fans. |
August 16, 2013
SPOCOM Anaheim 2013: Models Have the Area Surrounded
![]() | The annual SPOCOM Super Show extravaganza at the Anaheim Convention Center is definitely one of the largest automotive lifestyle spectaculars in the United States, well adorned in the creativity and passion exemplified within the event’s featured custom car displays, while simultaneously acknowledging the significance of the modeling industry’s presence in the continuing progression of the car culture phenomenon. It’s because of this respect and honor for a quality of ingenuity and personality that the show circuit has allowed both attractions to share equally within the enthusiasm of its featured stage and show floor programs. At times, however, the balance tends to shift in one’s perception, depending on what grabs a particular person’s fancy at any given time or moment. If it isn’t the sea of shimmering modified vehicles, it most definitely has to be about the women. With SPOCOM’s official spokesmodels stationed all across the show floor with their designated areas multiplied into three official meet-and-greet lounges for this year’s spectacular, the allure would become all the more inescapable, as the thrill of sensuality would pervade within every sense and direction. Often, within such euphoria comes that question once again. Is it about the makers or the models? Well, it’s a bit about both actually, and within this recurring and intriguing conundrum lies the true dimension of the SPOCOM entertainment experience. |
August 15, 2013
SPOCOM Anaheim 2013: Women of the Show

Within the automotive showcase realms, big named brands with featured products of value often find a variety of reasons for utilizing a dedicated and specialized promotional team upon a premier show floor. After all, the human element is an important factor in projecting the worth and significance of a company, establishing a certain prestige through a partnership and association with popular figures whom many might admire, adore and appreciate. Organizers of the annual SPOCOM Super Show at the Anaheim Convention Center have always seen the significance of such an effort as it pertains to their own unique brand. The organization might not directly offer solutions or services that can be specifically endorsed for implementation upon custom cars or modified vehicles. However, the SPOCOM name does represent a unique quality of entertainment that is well appreciated by the general masses, one intricately characterized in the spectacle of creativity and sensuality that continues to energize a scene and lifestyle community. Thus, the official spokesmodel lounge at SPOCOM Anaheim always hopes to bring all that style and beauty into stunning living color, inviting the most promising young talents of the industry to take part in a vibrant celebration of the car culture.
August 14, 2013
SPOCOM Anaheim 2013: The Glamorous Women of Promotional Modeling

Glamour is a style, a theme but most importantly an attitude. It’s a catalyst towards attraction. It’s an identity that entices the imagination. In every sense or definition of the word, it represents a quality and depth inherent within an individual. During premier automotive showcase extravaganzas like SPOCOM Anaheim, the concepts of style and elegance are already well established within the scope and magnitude of the presentation and celebration, characterized in stunning custom car displays that provide a window into the luxury and richness of the vibrant automotive culture. Though Southern California’s hottest modified vehicles would do much to set the tempo and theme within the vibrant show atmosphere, the air of romanticism that would simultaneously impact the hearts and minds of attendees would be significantly due to the embracing allure of personality. Indeed, the SPOCOM Super Show at the Anaheim Convention Center has become more than just a festival of craft and performance but also of charisma and beauty, well exemplified in the presence of prominent promotional figures who provide a quality of class and passionate intrigue towards a live event experience.
August 13, 2013
SPOCOM Anaheim 2013: Promo Girls and the Brands You Know
![]() | Set within one of the premier entertainment hubs of Southern California, the SPOCOM automotive lifestyle festival at the Anaheim Convention Center spotlights the elements of the car culture quite unlike any other annual event extravaganza in the region. The venue itself already presents a certain magnificence of character, located in close proximity to the most famous sporting and theme park destinations in Orange County, while providing for ample space and creative flexibility, in which to fully emphasize the grandeur of the occasion and celebration. Therefore, the SPOCOM Anaheim event spectacular tends to maximize the experience of the car culture phenomenon, presenting the best modified vehicle showcase displays in a manner that truly inspires the imagination. Along with these stunning custom car creations, however, comes the admiration and respect of an entire industry, who acknowledge the significance of the time and moment through their own quality of brand presentation. Of course, when someone heads to one of the biggest parties in town, it’s only customary to have one’s best gal by his side. From a company standpoint, such would entail the inclusion of some of the import scene’s most admired modeling superstars, who through their loyalty or established name have become symbols of the spirit that defines a quality of business and a nature of industry. |
August 12, 2013
SPOCOM Anaheim 2013 SPOTLIGHT: Lauren La Carriere

August 11, 2013
SPOCOM Anaheim 2013: Girls All Pretty in Plaid
![]() | In the middle of July during the height of the summer season, it’s not uncommon for guys to start daydreaming about a trip into the European countryside with certain elements of such themes and motifs finding significance within the popular culture, albeit more fantastical than what is normally perceived or intended in common experience. More specifically put, it’s that sight of bare midriffs and perky plaid skirts on a woman, which just somehow takes over one’s senses and attracts that other dude’s attention. It’s a certain flirty finesse with a play on imagery. It’s a flurry of eye-catching patterns that hypnotizes in sensuality. There’s really no going around it actually. It’s a pure guy thing, apparently. Within a realm of fast custom cars and sterling modified vehicles, the added visual of a beautiful bar maiden looking to contribute to a night’s entertainment only further drives a specific underlying idea just like consistent reruns of the “Man Show” in one’s home theater. It’s a suggestion that guys don’t necessarily have to know the lyrics of a Belinda Carlisle song to find that urge to exclaim that feeling of heaven on earth. Luckily, all they would have to do is buy a ticket and head into the Anaheim Convention Center for the SPOCOM automotive showcase spectacular. |
August 9, 2013
SPOCOM Anaheim 2013: That Import Model Persona

Active promotion is often quite significant to the potential of an entity to effectively capture the attention and affection of their desired audience, making such an undertaking all the more serious to those intricately involved. In whatever way one may perceive the manner of proper professionalism to be within these situations, it’s important to note that any generalizations of behavior tend to be inadequate when placed within the culture of differing scenes or industries. A person promoting mass production machinery won’t necessarily emulate an individual debuting the newest and coolest gadget for portable gameplay. A man debuting his newest book on the impending financial crises will definitely avoid the optimistic banter of a woman chatting about her latest gourmet cookbook. Finally, a presenter introducing the newest line of luxury SUV’s fitted for an entire family will most often act contrary to a spokesmodel showcasing the hottest custom car two-seater, suited for a night out on the town. The important element to think about in these examples is the nature and motivation of the audience. Dominated by companies that provide aftermarket options to those who feel that urge to further express themselves within the craft of their modified vehicles, the import scene is a phenomenon not dictated by necessity but by a passion towards creativity that bursts unrestrained in a fullness of character and individuality. In order to connect with their audience, those who help promote the scene and the brands within it are often inclined to follow suit, emphasizing their own spirit and enthusiasm to illuminate the fundamental, underlying culture of joy and camaraderie. In that regard, the promotional figures who find themselves at a major car culture extravaganza like SPOCOM Anaheim might very well be amongst the most animated figures within the modeling industry, a reputation that continues to drive fans through the entrances of the SPOCOM Anaheim event to this present day.
August 8, 2013
SPOCOM Anaheim 2013: The Girls of Drive M7

With a brand culture inspired by the thrill of adventure and the grit of fast paced competition, it’s not difficult to see that Drive M7 is fundamentally influenced by the same spirit that fuels the car culture phenomenon. As automotive enthusiasts live out their passion for speed by implementing motorsport concepts of style and engineering upon their own custom car creations, Drive M7 is similarly motivated by an aspiration to translate that same seamless efficiency and performance upon the functions and capabilities of the individual. Such a congruency of drive, has proven to be a defining characteristic amongst the SPOCOM and Drive M7 brands and why, perhaps, they’ve developed a strong relationship throughout the past few seasons. Drive M7’s references to the racing culture are not solely contained upon these sport related sciences and mechanics, however. The company has always found an occasion to include some of the most prominent young stars of the import modeling realm within their promotional campaigns in order to provide insight into the spirit of the sports and showcase genre. As a competition grid girl often drives recognition towards event and team sponsors, these fine ladies would do much to support and emphasize the innate personality of a brand, further establishing that allure and excitement that is very much part of the broad based automotive culture.
August 7, 2013
SPOCOM Anaheim 2013: Effective Business Models
![]() | SPOCOM Anaheim is well renowned as the biggest annual import scene extravaganza in Southern California, attracting enthusiasts from various locales and vicinities to take part in a celebration that essentially highlights and magnifies the passions of a vibrant international car culture community. Within this craving for sleek custom cars and modified vehicles lies the nature of a demand, identified within a continuous pursuit towards improvement and further self-expression that constantly redefines itself within the call of any given occasion or moment. Therefore, while SPOCOM is very much a “super show” to many fans, it is also fundamentally a marketplace of inspiration for the avid automotive lifestyle enthusiast. With this realization, companies come to understand their role within this creative process, acknowledging their significance as businesses that offer something of value towards the fulfillment of aspirations. While many offer their own specific solutions for a certain concern or concept, its often those entities that utilize an efficient business model that effectively establish that connection and relationship with their intended audience. Within a busy show floor environment like SPOCOM Anaheim where first impressions can be quite significant, such business models tend to come to life in a stunningly unique manner, personified within figures of charm, class and beauty who effectively differentiate certain brands from the rest of the competition. |
August 6, 2013
SPOCOM Anaheim 2013: Floor Report
