
November 20, 2013
HIN WDRIFT Fontana 2013: The Charismatic Women of R1 Concepts

October 21, 2013
R1 Concepts Open House 2013: Amber Alexis Alvarez Rises
![]() | The midseason often brings some splendid surprises to the automotive scene and show grounds, shaking up the environment with some fresh new faces and personalities seemingly unheard of in previous productions and extravaganzas. Perhaps, such is inspired by a sense of optimism upon the dawn of summertime, which inspires one to take hold of those passions that essentially drive the progression of a life’s journey. In many cases, it might even be that certain vigor for independence, which vehemently defies notions of boundaries in regards to one’s immerging potential within a field and industry. For Amber Alexis Alvarez, it would be a little bit of both, as she would shoot down naysayers of her past to become relevant within a scene known for celebrating mavericks who take no heed to the conventions of the present while effectively looking towards the possibilities for the future. Indeed, through such a mindset and spirit, Amber has become what many would consider an overnight sensation within the import and automotive circles, quickly becoming one of R1 Concepts’ premier print and live event ambassadors after only one month as an active import scene talent. At the company’s open house at La Habra, California, fans and enthusiasts would be further exposed to the merits and qualities of this young, vibrant entertainer, as she continued to introduce herself towards a broader span of the car culture community this 2013 season. |
October 8, 2013
Auto Gallery Car Show 2013: Beauties of the Pageant
![]() | The Auto Gallery Car Show was launched for the purpose of showcasing the car culture phenomenon in a manner that highlights the aesthetic majesty within each presented custom car project. Therefore, in many ways, it’s a celebration of the creativity exemplified by a car culture enthusiast as an artist, all of whom find a medium of expression through the features and components of their modified vehicles and rides. It’s through this understanding, which fundamentally spotlights the progression of talent, and within the import modeling realm, much of that potential is readily discovered upon a competitive stage like the Miss Auto Gallery Pageant spectacular. The following is a summary of the highlights from this special multiple-round segment series, featuring some of the hottest young stars active within the automotive show circuits this season. |
October 3, 2013
Auto Gallery Car Show 2013: The Beach, Brands and Beautiful Girls
![]() | There’s something quite charming about Huntington Beach. It’s the scent of that fresh coastal breeze during the drive down the boulevard. It’s the nature of a vibrant community and environment, lined with quaint shopping centers and pristine real estate. It’s a certain energy and charisma for new experiences, well exemplified in the people who frequent the beautiful shoreline and vicinity. Indeed, Surf City, USA brings something quite inspiring to those looking for an adventure with many avenues eventually leading towards that realization of uninterrupted sky above vibrant open waters. For many locals and visitors, such has exemplified the true essence of the summer season, an image which Praxis Productions has utilized quite effectively in establishing its Auto Gallery Car Show as a comprehensive representation of the Californian experience. After all, the import and custom car culture is well established throughout the state with many of the scene’s most significant events taking place within its borders. Having some of the most stunning modified vehicles gracing the grounds of one of California’s most renowned coasts just further emphasizes the depth of entertainment that exists within the region. Solidifying this union of culture and environment would be the women, more specifically the promotional figures and personalities who essentially bring that same beach babe allure to the forefront, while exemplifying a prowess in communicating with audiences inside a vibrant live atmosphere. Such has effectively established their value as cherished brand spokesmodels within a scene defined by that West Coast style of living. |
August 9, 2013
SPOCOM Anaheim 2013: That Import Model Persona

Active promotion is often quite significant to the potential of an entity to effectively capture the attention and affection of their desired audience, making such an undertaking all the more serious to those intricately involved. In whatever way one may perceive the manner of proper professionalism to be within these situations, it’s important to note that any generalizations of behavior tend to be inadequate when placed within the culture of differing scenes or industries. A person promoting mass production machinery won’t necessarily emulate an individual debuting the newest and coolest gadget for portable gameplay. A man debuting his newest book on the impending financial crises will definitely avoid the optimistic banter of a woman chatting about her latest gourmet cookbook. Finally, a presenter introducing the newest line of luxury SUV’s fitted for an entire family will most often act contrary to a spokesmodel showcasing the hottest custom car two-seater, suited for a night out on the town. The important element to think about in these examples is the nature and motivation of the audience. Dominated by companies that provide aftermarket options to those who feel that urge to further express themselves within the craft of their modified vehicles, the import scene is a phenomenon not dictated by necessity but by a passion towards creativity that bursts unrestrained in a fullness of character and individuality. In order to connect with their audience, those who help promote the scene and the brands within it are often inclined to follow suit, emphasizing their own spirit and enthusiasm to illuminate the fundamental, underlying culture of joy and camaraderie. In that regard, the promotional figures who find themselves at a major car culture extravaganza like SPOCOM Anaheim might very well be amongst the most animated figures within the modeling industry, a reputation that continues to drive fans through the entrances of the SPOCOM Anaheim event to this present day.
July 7, 2013
AutoCon Los Angeles 2013 SPOTLIGHT: Amber Alvarez



