SPOCOM Anaheim 2013: The Girls of Drive M7

 

With a brand culture inspired by the thrill of adventure and the grit of fast paced competition, it’s not difficult to see that Drive M7 is fundamentally influenced by the same spirit that fuels the car culture phenomenon.  As automotive enthusiasts live out their passion for speed by implementing motorsport concepts of style and engineering upon their own custom car creations, Drive M7 is similarly motivated by an aspiration to translate that same seamless efficiency and performance upon the functions and capabilities of the individual.  Such a congruency of drive, has proven to be a defining characteristic amongst the SPOCOM and Drive M7 brands and why, perhaps, they’ve developed a strong relationship throughout the past few seasons.  Drive M7’s references to the racing culture are not solely contained upon these sport related sciences and mechanics, however.  The company has always found an occasion to include some of the most prominent young stars of the import modeling realm within their promotional campaigns in order to provide insight into the spirit of the sports and showcase genre.  As a competition grid girl often drives recognition towards event and team sponsors, these fine ladies would do much to support and emphasize the innate personality of a brand, further establishing that allure and excitement that is very much part of the broad based automotive culture.

AutoCon Los Angeles 2013: Promo Girl Heaven at Drive M7

Perhaps, it’s for that added rush or that cognitive clarity.  Maybe it’s for that swagger or the prospect of optimum efficiency.  Through the unique nutritional composition of its quality energy drink products, Drive M7 promises to satisfy these fundamental needs through the concepts that define a finely tuned machine, effectively implementing the motorsport principles of action, precision and performance within the functional complexities of the human body.  Likewise, the AutoCon LA event can also be characterized as a mechanism for mass marketing, nourished by a flow of entertainment between established points of interest that essentially engages audiences throughout the span of a vibrant showcase environment.  Drive M7 would do its part in contributing to this process by driving and directing the action on the grounds toward its prominent, centralized product promotion station, utilizing the temptation of cool complimentary beverages to keep people curious about the brand throughout the course of a scorching summer day.  However, it might very well have been their premier promotional representatives that provided for much of that motivation, charming the audience with a little taste of heaven through an urge for Drive M7.

Formula Drift Long Beach 2013: Driven Women for Drive M7

 

 

Drive M7 is more than a reference to a particular profession, service or passion but could in a way ask that one all important question.  What drives someone to reach for something greater?  Perhaps, it was through this same internal exploration that inspired a company like M7 Japan to create its own fine line of high quality automotive parts, an effort nurtured through dedication and will to develop purpose from knowhow and a reality from an idea.  Such examination is a part of the common processes of living, and so, its only natural for concepts and formulas to expand into different avenues and modes of implementation.  This progression is well exemplified by M7 Japan’s development of the Drive M7 energy drink products, a new take on their emphasis upon action-packed performance, now effectively translated towards the efficiency of the human body.  Upon the Streets of Long Beach, the M7 team would present their official beverage brand to the public once again to ask that same question to those aspiring superstars of the future who where at the moment enjoying with their friends and family upon the grounds of the 2013 Formula Drift season opener.  A duo of promising young talents who have shown their drive within the highly competitive industry of modeling would effectively act as visual aids to the overall message of the brand, conveying in their own ways its fundamental, underlying theme to a captivated mass audience.