OC Auto Show 2013: Spokesmodels Drawing All the Attention

 

With its established setting upon one of the premier entertainment destinations of Southern California, the OC Auto Show at the Anaheim Convention Center can pose quite a challenge to even the most prominent of brands, as it pertains to capturing that attention needed to keep an audience entertained and interested within the scope of its displays.  Of course, avid aficionados for certain styles of vehicles need no introduction to the concepts and designs that innately play to their particular fancies.  However, the opportunity of drawing one’s attention, despite the absence of any prior affection towards a particular product, is what truly provides the catalyst towards effective brand name growth.  Therefore, providing added intrigue to the character of a display is extremely important towards attracting a brand new audience or fan base.  It could be as simple as the presented information on the description plaque, effectively orated and elaborated in the confidence and assurance of technical savvy.  It might even be a certain amiability and charm, which intuitively influences that sudden urge to interact and communicate.  Thus, in many ways, having a knowledgeable and beautiful promotional figure on hand does present a unique advantage upon even the most hectic of situations, presenting a captivating combination of sensory quality that is all the more impossible to resist.

LA Auto Show 2012 SPOTLIGHT: Erin Leighh

Because of Detroit’s stature as the home of the “Big Three” automobile companies in the United States, it’s easy to discover that many of the American promotional teams and representatives sent to public trade shows throughout the nation hail from the Great Lake State. One such Michigan native was Erin Leighh, who represented Dodge as a product specialist and presenter during the LA Auto Show. With the sleek shimmer of fine silver machinery, the 2013 Dodge Dart, right by her side, she detailed the specifications and developmental history of the showcased vehicle with a smooth confidence and clarity, which could only come from an intimate knowledge of her subject. While many presenters at the the LA Auto Show are not necessarily involved in the modeling industry, there was just this visual brilliance and charisma she had that was undeniable. It turns out that she actually had done some print and catalog work back home and was fascinated about the sectors of fitness and nutrition particularly, due to its relation with her passion for the science of physical therapy.  With all of that said, you could see that her true enthusiasm was for the moment, representing a brand she believes in.  She’s a true fan of fine automobiles like many people were at this show. With all information, laughter and goodwill taken into account, her optimism and embracing character created quite a vibrant show atmosphere for everyone in attendance and proved her value as a major brand product specialist.

 

LA Auto Show 2012: Beauty and Brands (Part 1)

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Jeep

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With the brand new Jeep Wrangler Rubicon on their platform, it was only fitting that Jeep had representatives that matched the spirit and dynamic character of their showcase vehicle.

Deena Traina kept the crowds enthusiastic with expert product analysis and informative interactions with curious observers.  Of course, having a smile like that does a lot of good as well.  Maybe it’s that general approachability factor that makes her quite effective at what she does.