AutoCon Los Angeles 2013: Models of a Brand All Their Own

 

As people’s dedication towards a certain scene progresses over time, they eventually develop a fond familiarity for their surroundings, finding themselves warmly at home within the entertainment and culture presented upon the grounds of premier event spectaculars.  It’s a certain frequency of acquaintance that fans have for the sights and sounds of such experiences, which nurture a cohesion and recognition towards those who contribute significantly to the program.  Much of this is due to the symbolism behind a brand, a statement of purpose, spirit and identity that gathers established affection and loyalty upon a single unifying image.  It’s the fundamental idea that inspires the profession of promotional modeling with numerous promising careers finding initial purpose as key players within grand marketing strategies.  However, as time passes, a talented few suddenly step out into the spotlight and become the attraction themselves, essentially transcending affiliation or trademark through the quality and significance of their own distinct personas.  During AutoCon LA 2013, many of the established modeling figures of the car culture would find themselves proudly featured within the event’s official models lounge, an element of the extravaganza, which would offer no slogans or gimmicks, charming solely within the opportunity of meeting some of the scene’s finest superstars.   Despite the absence of elaborate displays or featured brand named merchandising, the lounge concept tends to work every time.  After all, what is a brand if not a name?  Well, each of these ladies definitely have that.

Bimmerfest Pasadena 2013: The Promo Girl Allure

 

The concept of positive reinforcement describes a fundamental element within the human experience.  It’s an explanation of cause and effect, action and resulting reaction, which fundamentally determine the decisions people make throughout the course of their lives.  Despite the slightly technical language, the actual idea is quite elementary really.  A person is always more inclined to engage and reengage an activity if it makes him or her feel good.  And with that understanding of basic behavioral science comes its practical implementation within everyday life.  In a world of differing stimulating factors, not everything can be immediately perceived for what it truly has to offer, but often times it’s a certain facet or characteristic that stands out and just effectively grabs one’s attention.  Depending on how pleasant the experience is, such could very well imprint within one’s psyche an affection towards habit.  Such is a recurring fundamental theme within the promotion and marketing fields and why attractive brand ambassadors find such significance within live event environments such as Bimmerfest Pasadena.  When the crowds are dense and the displays visually obstructed, it might be a certain smile, a specific look, or that friendly gesture that effectively reels in a captivated audience, who in all likelihood within upcoming events could be subconsciously looking for that very same brand label on the dress that beautiful modeling professional was wearing that one fine day.  Such is the essence of the promo girl allure.

Extreme Autofest Anaheim 2013: Women of Sophistication

 

The Extreme Autofest event series has always provided automotive enthusiasts with a unique opportunity of expressing their passions within a vibrant Southern California summertime environment.  Such has influenced a less formalized interpretation of a big venue automotive showcase extravaganza, essentially emulating the grassroots character of community functions and meets popular within the region, albeit much more grandiose in scope with expansive capacity for features.  Even with this casual and dynamic vibe predominant upon the Extreme Autofest show grounds, there were still elements to the experience that represented a certain order and luxury inherent within the car culture phenomenon, well exemplified through the character and class of some of the hottest young promotional stars of the import scene, conducting themselves with such haunting style and sophistication, even throughout the heat and excitement of the occasion.  Cool, calm and collected, these dazzling beauties symbolize a timeless elegance, neither phased by setting or situation yet always significant in their ability to effectively define a moment.

Formula Drift Long Beach 2013: Performance Parts and Models Stealing Hearts

 

There are many things that go into creating an effective, finely tuned competitive sports vehicle, as certain systems have to be in place to sustain optimal performance at all times.  For example, efficient cooling mechanisms need to be in place to compensate for the excessive strain and inertia due to continuous, non-stop action, while reliable powertrain systems are necessary to effectively distribute energy and force into those essential components of operation.  In many ways, these automotive engineering concepts find organizational significance through the activities and processes observed within a Formula Drift live event atmosphere.  While the track may provide for the highly anticipated featured attractions, intermissions in action often leave fans wandering in search for different forms of diversion, and so the event has to effectively shift gears in a way as to keep the overall energy and enthusiasm of the environment at an adequate level to prepare the audience for the upcoming featured segments of competition.  Similar to the way those necessary parts and components keep a vehicle operating, live event personalities and brand ambassadors do much to keep the cycle of entertainment flowing and functioning in order to make the event experience in its entirety enjoyable for everyone involved.

Formula Drift Tech Day 2013: Calendar Girls (Part 2)

Some of the top brand names and publications specializing in automotive style and culture would co-sponsor the 2013 Formula Drift Tech Day event in Irvine, California.  Such entities would include Modified Mag, European Car, Honda Tuning, and many others who wanted to join in the celebration for the start of yet another promising competitive season.  Providing product samples, a selection of merchandising and featured automotive displays, they emulated components of the massive vendor village and pit experience, which has been a main entertainment element within the Formula Drift event series for many years.   Show sponsors Import Tuner and Super Street Magazine would also collaborate in creating a joint promotional booth, where event attendees were treated to yet another facet of the upcoming adventure through face-to-face meetings and autograph sessions with some of the most talented modeling personalities of the automotive scene.  It is within this all-inclusive emphasis upon performance, style and, of course, beauty that has always proved essential to the successful “formula” for organizing and conducting memorable live competitive sports experiences.  Formula Drift, year after year, tends to embrace it all.

2012 Sceneblazers: Holly Lee

Is it that irresistible adorability within her expressional character?  Is it, perhaps, the embracing enthusiasm and interplay she has with her fans and audience?  Maybe the fascination lies in her comprehensive style that dazzles with full spectrum thematic intrigue.  All someone can do is try to find the words.  It is quite impossible to sum up that single factor that makes Holly Lee one of the hottest personalities in the modeling industry today.  She is truly a fine fusion of all those characteristics everyone finds endearing within a live event atmosphere.  This “Holly Lee Factor” has prompted her continuous appearances at some of the most prestigious import showcase and sporting events within the 2012 Spring and Summer event seasons, making her a major promotional presence and ambassador for her scene as a whole.  No one can really describe the 2012 Southern California event timeline without mentioning her name at least once, so therefore, her name is mentioned here and now as one of the stars blazing a path ever so brightly within her scene and perhaps beyond.  In the year 2012, Holly Lee was a Sceneblazer. Take a look back at Holly Lee’s amazing 2012 year below…