OC Auto Show 2013: Spokesmodels Drawing All the Attention

 

With its established setting upon one of the premier entertainment destinations of Southern California, the OC Auto Show at the Anaheim Convention Center can pose quite a challenge to even the most prominent of brands, as it pertains to capturing that attention needed to keep an audience entertained and interested within the scope of its displays.  Of course, avid aficionados for certain styles of vehicles need no introduction to the concepts and designs that innately play to their particular fancies.  However, the opportunity of drawing one’s attention, despite the absence of any prior affection towards a particular product, is what truly provides the catalyst towards effective brand name growth.  Therefore, providing added intrigue to the character of a display is extremely important towards attracting a brand new audience or fan base.  It could be as simple as the presented information on the description plaque, effectively orated and elaborated in the confidence and assurance of technical savvy.  It might even be a certain amiability and charm, which intuitively influences that sudden urge to interact and communicate.  Thus, in many ways, having a knowledgeable and beautiful promotional figure on hand does present a unique advantage upon even the most hectic of situations, presenting a captivating combination of sensory quality that is all the more impossible to resist.

LA Auto Show 2012: Le Femme Fiat

Every year at the LA Auto Show, the ladies of Fiat always make a statement with their flashy, chic fashion sense.  Whether they’re wearing form-fitting race performance jumpsuits, sleek brilliant mini dresses, or angelic, serene conceptions of formalized wear, there’s always a subtle, indirect allusion to a certain Fiat Superbowl commercial that aired in the United States at the beginning of the year.  Of course, the subtlety becomes apparent with the big screen replays above the showcase displays.  The message, however, is obvious and well received.  Fiat is passion.