
October 4, 2013
Auto Gallery Car Show 2013: Models Promoting the Lifestyle

July 2, 2013
AutoCon Los Angeles 2013: Women of the Car Culture
![]() | Enthusiasts define the car culture experience not only within a passion for ingenuity, style and creativity. They also relate a strong sense of community within everything they do in regards to the scene. Therefore, the concept of continual and mutual collaboration is often exemplified within the various automotive showcase circuits, as creative minds gather to enjoy sunny days with their crews while also finding a common appreciation for other participants of the community. Through this interconnected chain of support, the nature of the lifestyle becomes quite apparent, one very much focused on the business at hand yet aware enough to know the underlying spirit behind the culture. The automotive showcase phenomenon is fundamentally a celebration about living. Thus, the promotional talents that frequent this specific scene tend to be some of the most energizing and engaging personalities in the industry, always bringing something a bit whimsical, unpredictable and fresh towards an experience. It’s these women of the car culture who provide an element of surprise and drama upon a show floor and effectively influence a continued affection for event extravaganzas like the annual AutoCon LA event in Arcadia, California. |
May 30, 2013
Extreme Autofest Anaheim 2013: Hanging With the Ladies
![]() | People who frequent the automotive lifestyle circuits are well accustomed to the underlying event culture phenomenon that has continued to make events such as Extreme Autofest Anaheim relevant within the realm of live entertainment. While many brands often establish themselves upon the grounds in elaborate display and detail, their purpose is not necessarily as constrained upon such thematic constructs in as much as they want to break through such perceived formalities in an effort to correlate in character with such a diverse audience. After all, just as a trademark represents a business, the automotive scene is just as intricately defined upon the concept of community. Because of this, event grounds presented by the Extreme Autofest tour tend to have a distinctive character in relation to the popular big venue trade show events common throughout the country. The structure is loose and dynamic. It gives up a certain flow and order for something more unpredictable and surprising. Such a structure influences an atmosphere of genuine enthusiasm and rich casual interplay. Further accentuating the tone, as usual, would be some of the automotive scene’s hottest promotional stars, who would also take part in the adventure alongside their dedicated audience, experiencing all the action, thrills and humor that their scene had to offer. |
April 9, 2013
Hot Import Nights Fontana 2013: The Ladies Representin’
![]() | The automotive sector of the modeling industry is fundamentally connected with the business of mutual promotion. In many ways, a talent’s perceived success within the scene through the eyes of fans and other professionals is directly correlated to the prestige of the brands that they have associated with, as well as the pure frequency of appearances they have had under a certain banner, as to suggest an effective chemistry and cohesion between persona and product. Likewise, a brand’s stature and impact upon a particular market is heavily dependent upon the promotional figures they place in positions of direct influence and quite often rely on the developed celebrity of some of these professional brand ambassadors to generate continued exposure and affection for the company. Popular live event extravaganzas like Hot Import Nights Fontana present the staging in which to experience these relationships develop, all through which much of the story of the import scene is told and chronicled. |


