Formula Drift Long Beach 2013: GT Channel and the Women of Motorsports

Media is an essential element to the popular progression of any activity, event or sport.  Though the name and prestige of a sports circuit like Formula Drift often effectively captures and sustains demand from a fundamental segment of enthusiasts who frequent the scenes due to a brand’s proximity and stature, established and alternative media outlets often bring the concept, style and spirit of a sport into the grasp of entirely new audiences, expanding a competitive organization’s sphere of influence upon a varied international and multicultural market.  GT Channel is one such news source, which has dedicated its resources to providing an in depth perspective into the motorsports world, utilizing quality interviews and on-track footage to get a fan up-close and personal with the sports they love.  At Formula Drift Long Beach 2013, such a programming emphasis was further exemplified through their choice of promotional figures, personalities who have effectively involved themselves within the motorsports scene throughout the years in one form or another.