 | As the largest automotive lifestyle gathering of its kind within the United States, the annual Bimmerfest extravaganza at the Pasadena Rose Bowl presents companies with a unique opportunity of showcasing their various products and services to a worldwide community of BMW drivers, many of whom are in the market for further options towards more effective self-expression, as it pertains to the visual character and style of their cherished rides. The event’s significance within the grassroots car culture movement and it’s coinciding stature as a major Southern California event spectacular has, in effect, brought a unique prestige to the event, encouraging an increased involvement by some of the major entities of the automotive scene, who would consistently mark their territories upon the event’s show floor throughout the years. One of the companies making a significant impact upon the event experience this year would be 2Crave Wheels, whose general brand presence within the major showcase circuits has been steadily expanding throughout the past few seasons. Their sleek, refined conceptions of luxury design and craftsmanship do much to accentuate the brand’s distinct style and process. However, nothing compliments this dedication to quality upon a live event environment quite like the ladies who often place themselves behind the wheels. 2Crave’s stunning troupe of premier personalities has always provided attendees with a dazzling insight into some of the most unique talents within the industry, often representing the the depth and dimension within this current era of professional promotional modeling. |
