AutoCon Los Angeles 2013: Models of a Brand All Their Own

 

As people’s dedication towards a certain scene progresses over time, they eventually develop a fond familiarity for their surroundings, finding themselves warmly at home within the entertainment and culture presented upon the grounds of premier event spectaculars.  It’s a certain frequency of acquaintance that fans have for the sights and sounds of such experiences, which nurture a cohesion and recognition towards those who contribute significantly to the program.  Much of this is due to the symbolism behind a brand, a statement of purpose, spirit and identity that gathers established affection and loyalty upon a single unifying image.  It’s the fundamental idea that inspires the profession of promotional modeling with numerous promising careers finding initial purpose as key players within grand marketing strategies.  However, as time passes, a talented few suddenly step out into the spotlight and become the attraction themselves, essentially transcending affiliation or trademark through the quality and significance of their own distinct personas.  During AutoCon LA 2013, many of the established modeling figures of the car culture would find themselves proudly featured within the event’s official models lounge, an element of the extravaganza, which would offer no slogans or gimmicks, charming solely within the opportunity of meeting some of the scene’s finest superstars.   Despite the absence of elaborate displays or featured brand named merchandising, the lounge concept tends to work every time.  After all, what is a brand if not a name?  Well, each of these ladies definitely have that.