Bimmerfest Pasadena 2013: Models Inspire Brand Recognition

 

 

Bimmerfest Pasadena consistently connects a wide variety of people from different locales and backgrounds through a common desire to effectively share one’s passion and admiration for the BMW brand of style and engineering.  The potential to engage such an international crowd has often motivated representatives of the most prestigious companies within the automotive scene to make a concerted effort to establish a significant presence within the event’s show floor, hoping to effectively maximize their value amongst a diverse broad-based audience.  While the quality of product presentation answers a portion of this promotional puzzle, it’s the element of entertainment that truly inspires an enthusiast to attend a Bimmerfest sanctioned spectacular.  It’s the thrill of experiencing the most elegant vehicles within the scene sparkle under the beaming sunlight and rich landscaping of the Pasadena Rose Bowl event grounds.  It’s that sense of casual spirit and enthusiasm that is inherent within the atmosphere that tells much of the soul and creativity of a vibrant car culture community.  Companies who frequent the showcase circuits are well aware of this emotive dynamic within the live event experience.  Such is a primary reason why they often have some of the most beautiful women of the promotional modeling realm sporting their trademarks and logos in an attempt to attract some dedicated brand loyalty from the very first sight.