![]() | Success within the promotional modeling industry is often a function of consistency and experience, as personalities steadily rise from relative obscurity to become known as some of the top figures within their industry. To many, the question is how do they actually get to that point, in which they become demanded within their pure popularly and relevance? Well, when dealing with an scene fundamentally linked with media and entertainment, one’s personal branding becomes all that more important. The product one presents and the people around them during the process become key to how they are perceived by the masses. Employing companies study this dynamic to provide them with a measure of effectiveness in regards to the potential of that persona within their roster. For those talented enough to find themselves chosen to join up, it could very well be the start of an interesting experience, as some would find themselves beside the scene’s hottest superstars while looking to rise as professionals on their own merits. At Formula Drift Irwindale, such a mechanism would be observable from the mix of potential within each featured team, as the established stars of today would collaborate with aspiring personas on their way in a fine fusion of style, character and sensual intrigue. |
November 10, 2013
Formula Drift Irwindale 2013: Promotional Modeling Fusion
June 12, 2013
Bimmerfest Pasadena 2013: Models Inspire Brand Recognition
![]() | Bimmerfest Pasadena consistently connects a wide variety of people from different locales and backgrounds through a common desire to effectively share one’s passion and admiration for the BMW brand of style and engineering. The potential to engage such an international crowd has often motivated representatives of the most prestigious companies within the automotive scene to make a concerted effort to establish a significant presence within the event’s show floor, hoping to effectively maximize their value amongst a diverse broad-based audience. While the quality of product presentation answers a portion of this promotional puzzle, it’s the element of entertainment that truly inspires an enthusiast to attend a Bimmerfest sanctioned spectacular. It’s the thrill of experiencing the most elegant vehicles within the scene sparkle under the beaming sunlight and rich landscaping of the Pasadena Rose Bowl event grounds. It’s that sense of casual spirit and enthusiasm that is inherent within the atmosphere that tells much of the soul and creativity of a vibrant car culture community. Companies who frequent the showcase circuits are well aware of this emotive dynamic within the live event experience. Such is a primary reason why they often have some of the most beautiful women of the promotional modeling realm sporting their trademarks and logos in an attempt to attract some dedicated brand loyalty from the very first sight. |
May 10, 2013
Formula Drift Long Beach 2013: Nitto Tire’s Cover Girls
![]() | The Nitto Tires team has been a consistent presence upon the Formula Drift event grounds, acting as a major sponsor and participant within the circuit for many years. Such a lasting relationship may very well have been born from a congruency in spirit between the two entities. As Formula Drift did much to expand the once underground drifting craze into a popular nationwide phenomenon, Nitto Tires also finds merit in introducing something new to its particular market. Through a strong dedication towards innovation and high technology research, the company prides itself in developing some of the most unique and effective conceptions of tire engineering and design, created |
| specifically to appeal to an automotive enthusiast’s preferences for style and high performance. Such a brand culture, however, is not solely limited toward the nature and content of their product but also translates to the quality and character of their chosen representation. With a renowned reputation of standing out from a crowd while finding themselves in the middle of a huge one during the Formula Drift Long Beach event, there was really no better way to achieve the desired effect then to have a couple of beautiful magazine cover girls smiling beside their banners. |


