Formula Drift Irwindale 2013: Motorsport Models and Media Sweethearts

 

 

The final fight at the Irwindale Event Center is universally considered the pinnacle of the American drifting scene experience, as it is the last of seven action packed rounds held all around the nation to determine the next Formula Drift series champion.  Therefore, because of the prestige and significance of the occasion, participating motorsport entities often find it necessary to maximize their various promotional efforts, effectively accentuating their displays within the full force and individuality of their distinct flare and dedicated brand cultures.  Thus, certain custom car designs find prominence within featured displays, as they showcase the implementation of premier company products.  Even trademarks might tower high as a windblown signature or inflated creature, which brings out the imagination behind the company's creative drive.  No matter how elaborate the setup, however, it really comes down to the quality of character that is presented live for the observation of the audience.  Such would prompt the inclusion of some of the scene’s top entertainment figures who would charm through the event’s final and closing hours.