Formula Drift Irwindale 2013: Grid Girls Engage the Crowds

 

 

There’s something quite kinetic about a Formula Drift finale experience that just gets everything and everyone moving.  Perhaps, it’s influenced by the speed and momentum of those competitive modified vehicles, seemingly drifting upon the pavement with all that smoke billowing.  Maybe, it’s the consistent rush and flow of a diverse and dedicated crowd, eager to meet a driver at a signing booth upon the pits.  Indeed, within the hustle and bustle of the occasion and moment, the energy just seemed all that more difficult to constrict.  In recognition and awareness of the dynamic environment before them, vendors would adapt to the synergies within the occasion, emphasizing the cohesion of marketing strategies within entertainment to effectively compliment the thrill of the situation.  Therefore, it becomes less about the image an entity conveys towards a crowd or captive audience and more about a brand’s quality of effective engagement, infused upon the overall experience.  Such has always highlighted the significance of talented brand ambassadors within the Formula Drift Irwindale spectacular.  After all, these quality professionals are not solely content upon their stations but willing to be amongst the crowds as proactive entertainers.

Formula Drift Long Beach 2013: Everybody Loves Umbrella Girls

 

Though the competitors of the Formula Drift circuit are well renowned for undertaking some of the bravest and most daring feats in automotive sports today, they apparently are still under the mercy of the natural elements and, therefore, often rely on the assistance of certain special attendants to effectively shield them from those harsh rays and drizzle from above.  At least, that’s the perceived theory behind the designation of these uniformed ladies as umbrella girls.  However, even without their protective brand-named accessories, their role becomes no less important as the primary ambassadors of hospitality for the visiting crowds of Formula Drift Long Beach.  These beauty queens, scene superstars, and published models are in many ways the main attractions of the event themselves, having become a symbol of the identity and culture of the drifting lifestyle and scene.  Quite consistently throughout all seasons, they have been able to draw fans in droves toward their areas during competition intermission periods, offering fans special opportunities to meet and greet them in person with the added incentive of receiving signed photo memorabilia to assist them further in cherishing those fond moments.  As they have dedicated themselves in service and support for their company drivers, they have similarly committed themselves towards the enrichment of the general event experience, providing goodwill and enthusiasm to any fan or enthusiast within their effective scope of influence.