SPOCOM Anaheim 2013: Effective Business Models

SPOCOM Anaheim is well renowned as the biggest annual import scene extravaganza in Southern California, attracting enthusiasts from various locales and vicinities to take part in a celebration that essentially highlights and magnifies the passions of a vibrant international car culture community.  Within this craving for sleek custom cars and modified vehicles lies the nature of a demand, identified within a continuous pursuit towards improvement and further self-expression that constantly redefines itself within the call of any given occasion or moment.  Therefore, while SPOCOM is very much a “super show” to many fans, it is also fundamentally a marketplace of inspiration for the avid automotive lifestyle enthusiast.  With this realization, companies come to understand their role within this creative process, acknowledging their significance as businesses that offer something of value towards the fulfillment of aspirations.  While many offer their own specific solutions for a certain concern or concept, its often those entities that utilize an efficient business model that effectively establish that connection and relationship with their intended audience.  Within a busy show floor environment like SPOCOM Anaheim where first impressions can be quite significant, such business models tend to come to life in a stunningly unique manner, personified within figures of charm, class and beauty who effectively differentiate certain brands from the rest of the competition.

AutoCon Los Angeles 2013 SPOTLIGHT: Alexia Cortez

 

 

The essence of a model is a concept only explored at its surface through the emotive artistry one is able to convey within any given moment.  In many aspects of the profession, a certain innate quality and value of character is required for the effective progression of a career, a charm and humility that keeps a talent grounded and balanced towards any challenges that may arise in the future.  While ambition and success tends to divert many from their roots, others embrace such fortune and drive within the harmony of graciousness and virtue.  Perhaps, no other figure in the automotive scene today displays such respect and affection for the field of modeling quite like Alexia Cortez.  One of the hardest working women within the promotional scene, Alexia has truly battled to be where she is today, rising from within the talent saturated urban and import automotive scenes to her current status as a leading international spokesmodel for prestigious brands such as Monster Energy.  While such honors would often signal a change of environment or routine for many industry professionals, Alexia still remains true to the scene that has always appreciated her, an unfaltering commitment that fans are likewise certain to express throughout these exciting and dynamic stages of her modeling career.  The proof of such an assertion would lie upon the sheer volume of excited spectators at her table during AutoCon LA 2013.

Extreme Autofest Anaheim 2013: The League of Extraordinary Women

 

Once upon a time, a disturbance in the spacetime continuum was felt throughout the known multi-universe, prompting swift action from the most renowned superheroes to thwart the threat of impending interdimensional catastrophe.  As they approached the source of the distress, a sudden calm immersed them from within a distant speck of beaming matter.  And then, an ominous rumble began, signaling the collapse of the mysterious brilliance into a massive, galaxy-sucking darkness.  Caught by surprise and witnessing their realities distorting to the influence of the anomaly, they found themselves helpless to the force that inevitably directed them into an inexplicable void.  But then, there came the shuffles of steps and the murmur of activity, eventually followed by bursting sound and musical variety.  The heroes would be awoken in a strange new land while fantastically fused in spirit and body with some of the talented female personas within the modeling industry.  Their only clue as to their whereabouts would be a banner on the tables before them, which would adequately describe this intriguing scene of fast cars and beautiful women.  With people immediately taking notice of their arrival, they found it best to just go with the flow until a thorough investigation could be properly conducted, a mission they eventually neglected within the spirit and excitement of this Extreme Autofest celebration.

2012 Sceneblazers: Alexia Cortez

 

After an amazing 2011 season as a multiple-time pageant title holder with accompanying promotional duties for San Manuel Bingo and Casino and King of the Cage, Alexia Cortez proceeded into the 2012 season reaffirming her status as one of the most renowned figures within the American trade show circuits today. Her consistent presence within the automotive event sector is well chronicled in back-to-back yearly appearances at prominent attractions such as SpoCom, SEMA, and the International Motorcycle Show of Long Beach. As a new member of the Monster Energy promotional team for 2012, she was one of a handful of personalities to represent the brand simultaneously within two of the most prestigious action automotive sports tours in the nation, namely the Formula Drift and AMA Supercross series. Expressively smooth within the delicate shimmer of sophistication, the source of her visual appeal is unmistakable in its pristine order and grace. While she is quite possibly the most photogenic figure in her field today, the secret of her continued success within a live event environment is greatly attributed to her own strong work ethic, inspired by a fond dedication toward a loyal fan base, which has always appreciated her invitingly genuine and inclusive, open character. Relive a few highlights of Alexia’s amazing 2012 season below…

Progressive International Motorcycle Show of Long Beach 2012 SPOTLIGHT: Alexia Cortez

Alexia Cortez is a superstar in the modeling industry with seemingly no limits. A beloved multi-time SpoCom bikini figure finalist with several big named automotive magazine covers to her credit, she has definitely developed into an icon within the import and drifting modeling scenes. In 2012, she caught the attention of one of the leading energy drink brands and sports sponsors in the country, joining the prestigious Monster Energy promotional team as a special events spokeswoman. This distinction matched with her reputation would allow her to tour with both the premier drifting and off-road motorcycling circuits, Formula Drift and AMA Supercross, within the very same year. One could even go into her accomplishments within the pageant world and big name billboard advertising, but perhaps that’s another story for another time. For now, here at the Progressive International Motorcycle Show, seeing this beautiful talent in official race girl threads courtesy of Del Amo Motorsports, it just seems fitting. Alexia lives for this.

Progressive International Motorcycle Show of Long Beach 2012: The Talent Rundown (Part 3)

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Russ Brown Motorcycle Attorneys

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Russ Brown Motorcycle Attorneys has been an advocate for rider’s rights on the road for many decades now.  Their dedication and specialization on motorcycle accidents and injuries stems from their own love of the lifestyle, being that the firm itself is composed of experienced, passionate riders.  Their nationwide success and tradition of care has brought much fame to their name, especially in the Southern California scene with appearances at major motorcycle showcase events like the LA Calendar Motorcycle Show and, of course, the Progressive International Motorcycle Show.  Each appearance does much to boost the enthusiasm of event attendees, as they often employ a few good women to help spread the word of their services.